The client
Battery Joint has powered Nigerian homes and businesses since 2012 — real projects for GTBank, Enyo Retail, Christ Embassy and hundreds of homes. A credible 12-year brand that was nearly invisible in search.
The challenge
The website was a lightly-edited purchased theme working against the business: ten-plus links leaking to the theme vendor's demo site, four competing H1s, no product pages or prices, proof points rendered as JavaScript counters that crawlers read as "0+", a blog silent since 2023, and published spam comments. Nothing machine-readable told Google — or ChatGPT — who Battery Joint was.
What we did
Rebuilt the site on a custom theme Battery Joint actually owns, with a design system drawn from the brand (petrol teal, the logo's red as a high-urgency accent) — then made every credibility signal crawlable: real product pages with real photos, "Since 2012" and "700+ homes" in text and schema instead of scripts, full LocalBusiness structured data, FAQ schema on every guide, an attributed author with an expertise bio instead of a pseudonym, and fresh Q&A-structured content written for both search engines and AI answer engines.
We also built the Inverter Sizing Tool — customers select their appliances, get a recommended inverter capacity and battery bank, and arrive at the quote form pre-qualified. Search traffic becomes sales conversations.
Results — before vs. after
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Production site Rebuilt site
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Mobile performance score — 92
Accessibility — 95
Competing H1s (homepage) 4 1
Links leaking to theme demo 7+ 0
Structured data basic full LocalBusiness + FAQ
Plugins 18+ 6
Database ~51 MB 8 MB
Theme ownership vendor's Battery Joint's
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Images re-encoded to WebP (~250 KB saved per page), spam purged and moderation locked, and an interactive sizing tool capturing high-intent leads.